Looking at one photograph at a time
I recently published and started distributing my first Edition Folio, Foundations, as a retrospective collection of my landscape photographs from 1975 to 1985. I want to reflect on what I have learned during the development of this Editioned Folio. First was my intent for what I wanted to accomplish by completing the Edition Folio of... Continue Reading →
One of the stickier things that artists have to deal with is pricing their work, which is something that I have been avoiding for the better part of the year. But with the pending publication of my folio and that I need some funds to invest in some equipment, I have to come to grips... Continue Reading →
As I contemplated an Editioned Folio as an alternative to my privately published book for Bad Trip - Sad Trip, it dawned on me that I have another option. I have a number of images from my earlier landscape work, which dates between 1975 to 1985 that I have been thinking about lately. So why... Continue Reading →
Entrance (from the series Insomnia: Hotel Noir) I have decided to end my every Friday blog post ArtBiz101 series for a number of reasons. First, I was finding that I was spending more time on researching the material for this series, which was taking away time from my own art projects. I had flirted with the idea that... Continue Reading →
Drive Thru (from the series: Insomnia: Hotel Noir) Price is the fourth of the basic components while developing your Marketing Plan. And it may be the hardest part of your marketing program. Price can be further refined into two parts, Wholesale Price and Retail Price. Retail Price is probably the easiest to understand as we... Continue Reading →
Hotel Signs (from the series Insomnia: Hotel Noir) In discussing the marketing of your fine art, the Promotion is basically all those activities that take place to help sell your artwork. In a sense, every thing that you do to make a name for yourself or let potential buyers know about your art is promotion.... Continue Reading →
In discussing the marketing of your fine art “products”, the Place is all those places where transactions take place, also called the “Channels of Distribution”. This not only includes where your collector buys your artwork, but all of those in between places where your artwork moves from you to the final sale. Most products that... Continue Reading →
When most folks think about the Product that they are marketing, they usually thing of tangibles. Something that you can hold and feel. For an artist, a real tangible woud be an original painting or prehaps a framed and matted photograph or print. The actual image on the print may be my own creation, or perhaps I work under contract... Continue Reading →
When dicussing Marketing today, I am looking at from the BIG PICTURE (nice pun, eh?), that is Marketing which includes Sales and Business Development and all things that gets the product into the customers hands, or better yet, on their walls. Basic Marketing Class can divide Marketing into its four parts, usually called the 4-P's: Product, Place, Promotion... Continue Reading →
Maintenance Entrance (from the series: Insomnia; Hotel Noir) I was about to move on to the topic of Marketing for the ArtBiz101 series. But while talking about retail sales recently, I realized that for perhaps a lot of artist, seasonal budgeting is a must. That is to say that during the year, you will have a really big... Continue Reading →
Singular Images 