Looking at one photograph at a time
When most folks think about the Product that they are marketing, they usually thing of tangibles. Something that you can hold and feel. For an artist, a real tangible woud be an original painting or prehaps a framed and matted photograph or print. The actual image on the print may be my own creation, or perhaps I work under contract... Continue Reading →
When dicussing Marketing today, I am looking at from the BIG PICTURE (nice pun, eh?), that is Marketing which includes Sales and Business Development and all things that gets the product into the customers hands, or better yet, on their walls. Basic Marketing Class can divide Marketing into its four parts, usually called the 4-P's: Product, Place, Promotion... Continue Reading →
Maintenance Entrance (from the series: Insomnia; Hotel Noir) I was about to move on to the topic of Marketing for the ArtBiz101 series. But while talking about retail sales recently, I realized that for perhaps a lot of artist, seasonal budgeting is a must. That is to say that during the year, you will have a really big... Continue Reading →
Double Signs (from the series Insomnia: Hotel Noir) Budgeting and double accounting (okay not the best visual pun with this image, best I could do!) is probably the very last thing that is on the mind of a creative person, unless you are trying to "cook the books" as Enron did. As was pointed out by Martin in... Continue Reading →
....I will be traveling on Friday, thus the ArtBiz101 series is being posted a day early. Finance for an artists business plan is an attempt to look at the long range cash flow and for a small business plan, not more than five years. You may be making investements over a longer peroid, such as a house/studio, but as... Continue Reading →
Tranquility (from the series: Insomnia; Hotel Noir) ...My Friday ArtBiz101 is early this week as we will be leaving Friday for a holiday/client project in Northern California, so next week may have some posts, just not many images! This week I am going to discuss for the U.S. artists a little about lawyers and the legal... Continue Reading →
Double Cross (from the series: Bad Trip - Sad Trip) ...you may have noticed a change in the blog design and hopefully for a good reason! I have increased the size of my images that I am posting up to 650 pixels across and this has impacted the look of the site design I was using. The larger... Continue Reading →
Options (from the series: Insomnia: Hotel Noir) ...When working on the business plan, the first part deals with the company and its organizational structure, as well as the qualifications of those who are responsible. Next Friday I will discuss the legal asepects of the company for doing business within the U.S. As an artist who is... Continue Reading →
Night Watch (from series: Insomnia: Hotel Noir) ...this is the third article on my series of developing an artistic business. Business plans have been written extensively about, as a written and detailed business plan is what most new companies take to the bank or key investors to get their start-up money. People who invest their money want... Continue Reading →
Reflection (from the Series: Insomnia: Hotel Noir) ...There has been a ton written about Business Strategy, most of which applies equally to a small business (us as artists) as the big corporations. I have found one gem on Business Strategy that has been been the greatest help and there are three basics parts to what is... Continue Reading →
Singular Images 