I recently received an update from Photolucida (Portland, OR) that they are hosting a Nortwest Summer Portfolio Review. My article about the phtoto review that I participated at in Palms Springs received a lot of attention, thus I want to provide another opportunity, but regretfully it is already sold out! Bummer and I was giving this... Continue Reading →
Portfolio Reviews – my experience
Having completed a day of portfolio reviews the day before at the Palm Springs Photo Festival, I would like to share my thoughts about the entire process, especially for those who have not been through one, but are considering it. The portfolio review concept is based on you being able to meet with someone who's opinion... Continue Reading →
Palm Springs Photo Festival
Just a quick note that Miguel Garcia-Guzman (Exposure Compensation) and I are looking at our options for attending Connect 08, aka the Palm Springs Photo Festival, at the end of this Month. Were both thinking that we can squeeze in one day, but which? Monday is starting to look good to me at the moment.... Continue Reading →
Foundations – Retrospective Folio
I recently published and started distributing my first Edition Folio, Foundations, as a retrospective collection of my landscape photographs from 1975 to 1985. I want to reflect on what I have learned during the development of this Editioned Folio. First was my intent for what I wanted to accomplish by completing the Edition Folio of... Continue Reading →
Print pricing
One of the stickier things that artists have to deal with is pricing their work, which is something that I have been avoiding for the better part of the year. But with the pending publication of my folio and that I need some funds to invest in some equipment, I have to come to grips... Continue Reading →
The first folio: Foundations, landscapes 1975 – 1985
As I contemplated an Editioned Folio as an alternative to my privately published book for Bad Trip - Sad Trip, it dawned on me that I have another option. I have a number of images from my earlier landscape work, which dates between 1975 to 1985 that I have been thinking about lately. So why... Continue Reading →
ArtBiz101: Ending the Series
Entrance (from the series Insomnia: Hotel Noir) I have decided to end my every Friday blog post ArtBiz101 series for a number of reasons. First, I was finding that I was spending more time on researching the material for this series, which was taking away time from my own art projects. I had flirted with the idea that... Continue Reading →
ArtBiz101 – Marketing Price
Drive Thru (from the series: Insomnia: Hotel Noir) Price is the fourth of the basic components while developing your Marketing Plan. And it may be the hardest part of your marketing program. Price can be further refined into two parts, Wholesale Price and Retail Price. Retail Price is probably the easiest to understand as we... Continue Reading →
ArtBiz101 – Marketing Promotion
Hotel Signs (from the series Insomnia: Hotel Noir) In discussing the marketing of your fine art, the Promotion is basically all those activities that take place to help sell your artwork. In a sense, every thing that you do to make a name for yourself or let potential buyers know about your art is promotion.... Continue Reading →
ArtBiz101 – Marketing: Place
In discussing the marketing of your fine art “products”, the Place is all those places where transactions take place, also called the “Channels of Distribution”. This not only includes where your collector buys your artwork, but all of those in between places where your artwork moves from you to the final sale. Most products that... Continue Reading →