Trabuco Flats, copyright 2018 Douglas Stockdale
For those who might have followed the link to my website these past few days probably had a bit of a visual surprise when you were greeted with a brand new home page. So while I was taking some time to evaluate how I wanted to proceed with my Trabuco Flats project, I decided it was also time to put into play something that had been bothering me for a while with PhotoShelter, the back-bone host for my domain name.
As an artist, I have a lot of photographs and art work to share and I must admit that PhotoShelter did a great job of making me look pretty good. Since I also create artist books and other publications to sell, PhotoShelter was not so hot. In fact they do not have an effective way to allow you to show the books, least help with sales. Even after I called their technical support, got the sorry story. Bummer.
It’s always been part of my game plan that I would work with small photobook stores to partner with in order to sell my books, thus I did not make the sales options for my web site as a very high priority until recently. In today’s artistbook and photobook market it seems that many, if not most, small bookstores get a constant deluge of new titles. Thus I realizing to effectively sell my books, I need to have the option(s) to be able to sell directly.
Thus I used the time to evaluate some alternative sites that might be able to host my domain name, have a great ability to show photographs and products (artist books) and the commerce infrastructure to take orders. I had evaluated SquareSpace when I made the earlier decision to go with PhotoShelter but the buzzzz seemed to point to recent changes in how SquareSpace could be developed (I am NOT a IS programmer! So it has to be pretty simple). It quickly appeared to me that SquareSpace was now a good potential to check all of my boxes.
One nice thing about SquareSpace that sucks you in is there FREE 15 day offer to develop your web site and see if it seems to work for you. Wow, what a difference in bringing all of my website parts together; easy. Perhaps even the Big Easy. Also an improvement in how they manage and subsequently display photographs and art work. Still a few quirks in how SquareSpace does things, but since I have been poking a lot of blog sites, etc for my social media, I assumed that certain things could be done; so it was just a bit of a learning curve on how to do it.
I decided on the option of having a landing page that would announce something in particular and then a big ENTER to make sure you know where to proceed. This allows me to keep the focus on an event, such as my up coming workshop with Medium Festival for Developing a Creative Book that will occur in San Diego next March 23 and 24th. I then can decide where within the website you will first subsequently land, which for now is my project Trabuco Flats. So far, so good.
Thus just before Thanksgiving my web site was pretty well designed on SquareSpace, so I decided to pull the trigger and transfers my domain name from PhotoShelter. I did not upgrade to the commerce capabilities yet as I still want to make sure that all of the things were in place and learn a little bit more about their formatting tools. I also want to poke some of the other sites on SquareSpace that use the selling tools to get some ideas of what I want to implement. Not that anybody was looking to buy my artist books for Cyber Monday!
Maybe I missed a big sales opportunity this year, but there is always next year while going slow and easy at my own pace keeps my stress levels down. I need to enjoy the day.
So I put enough hyper links in this post and if you have not taken the bait yet, then check it out now.