Surf Fishing, San Clemente Beach 2016, copyright 2017 Douglas Stockdale
While I continue to work on my workshop agenda for the LACP Marketing Your Photo Book, I was reminded about a brand focusing process I used for my consulting company many years ago. The methodology has the unlikely name of Hedgehog Concept and when researchers were trying to figure out why certain companies were much better than others that one essential element is the best companies developed relatively simple (if not seemingly boring) business strategies and then stuck to it.
One important aspect of developing a personal Hedgehog Concept is the self-realization of what a person is passionate about. This is not something that I am good at or competent at but really passionate about in a way that I am compulsive. Which in this case I am compulsive about using photography and photographs to create artwork as an artist. I stopped photographing about 1985 to draw and paint and then eventually returned back to photography as I found really missing this aspect of what I was doing creatively. So this is a high level concept that does not really differentiate me from many other artist.
Within my artist practice I also find I get compulsive while working on conceptual projects that once I am engaged it is hard for me to get un-engaged. I continued to take road side memorial photographs for almost six years after this project published was in LensWork. I kept finding myself looking for these memorials and then when I did find one trying to figure out the best time to photograph it. There a lot fewer artist who get compulsive and work on the same conceptual subject for years at a time.
Regarding compulsive projects it also appears that I become more compulsive about the project when I realize it investigates some aspect of memory and its preservation. I know that my reasons to continually focus on this type of subject are unique to me as to why this is an important concept to investigate. Nevertheless, I do understand that many artist are investigating aspects of memory as this seems to be a “popular” genre at the moment.
One thing that I am still going back and forth about: am I compulsive in creating black & white photographs? This may could be a critical aspect of what drives my artistic practice as I do keep coming back to converting color photographs to black & white photographs. I really, really enjoy creating black & white images such as the one in this post. The harsh reality, thinking back to the previous post, is that museums and galleries look at black & white photograph as being Modern/Classic (dated & old fashion) while most “Contemporary” exhibitions embrace color images. Which means I need to think about this aspect some more ;- )
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