Milan Fashion Week


Photographs copyright Douglas Stockdale

I have just completed the development and sequencing of my recent photography project, Milan Fashion Week, which is currently available in a blog style photobook layout. More about this conceptual presentation in just a moment. BTW, what follows is not your normal photographic artistic statement, I am just not up to that today.

First, if you have not been following my project’s progression on Singular Images, here is the background story. I initially conceived the idea while I was in Milano Italy during Fashion Week in 2009. Since I feel that every good professional photographer should have a fashion portfolio, I decided that this was an excellent time to investigate the fashion industry and develop mine. Milano is the number one fashion city, and Milano’s Fashion Week is also a must for the Fashion industry, so this place and event should give me plenty of raw material to work from. nice. (okay, this is probably the time to provide the sarcasm warning alert, which I hope is self-evident when you review my project).

 After returning to SoCal in October last year and as a result a series of mis-adventures, I placed this project on hold. Occasionally while traveling through Italy this last year, I found myself reacting to some related situations, but it was my trip to Milano last month in September, the month of Fashion Week, which provided me with the opportunity to finish this project.

The initial concept was finding ready-make images that I could then develop as my own, but then the project morphed a little and became a bit of a delightful mash-up.

When I conceived of this project, it was with the intent to publish it, but also a vehicle to explore some other digital and virtual design concepts. Using a blog with some careful forethought about sequencing and design, I crafted a digital version of this project, which might also be considered a virtual photobook dummy. The layout is a vertical strip of photographs that sequences each image as a blog entry. By setting the blog defaults, I am able to sequence all 35 images on the blog’s front page, thus the entire project can be sequentially scrolled through its entirety. Perhaps with a slight tilt to the Japanese or Chinese manner of reading from top to bottom than the American-European manner of experiencing a photobook.

Interestingly, this blog photobook predates the launch of the i-Pad, which I now wonder how this project might fit and function on this  and similar devices. Just not enough to go and buy one, so if you can look at this blog project on an i-Pad or similar, I would appreciate your comments. please.

As a photobook reviewer, it is my intent that at some point this virtual photobook will be published in a hand-held medium, perhaps by myself, perhaps with another publisher. I am open to suggestions;- )

I hope you enjoy it as much as I have,

Best regards, Douglas


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