From what I have learned over the years is that I as an artist need to take the first steps to contact various curators and galleries to move ahead and ensure I get noticed. Self-promotion 101. I have to admit, and this is not popular among many artist, but being an artist also means you are a small independent business. Thus with the recent Honorable Mention from IFAC “All Media” exhibition, I need to see how to further leverage this event and obtain recognition with other curators and galleries.Which is to say, I need to contact them directly and ask for an opportunity to show my work.
This also means I need to step up my presentation of the body of work to share and discuss for potential portfolio reviews. Okay, so what does that mean? First, my current portfolio for Memory Pods is printed 15×19″ on Epson Professional Matte paper; I think the size is good but I need to be printing on my exhibition (and sales) medium, which for me right now is the Hahnemuhle PhotoRag (smooth surface), 308 gm matte, which is acid free and a great fine art cotton paper. This paper provides a better feel (heavier) and reinforces the image of a print as an art object, images look beautiful and provides for a more professional artist presentation.
So over the weekend I have been reprinting my Memory Pods photographs, but also reassessing the image regarding my intent for this image. As a result I have had to tweak the colors, etc for a few of the photographs. Thus the reprinting did not proceed quickly and now is only about half complete.
Second, now looking at portfolio presentation cases as my current black portfolio holder is okay for storage, but not professional looking. So I am evaluating a Museum-Solander case (e.g. Archival Methods) for the 17×22″ prints, which is elegant in design, archival, opens flat to obtain art work, but not cheap (little over $200 USD). On my wish list and I will see how the next portfolio review goes as to making this investment.
Third is the “leave-behind” artist card. I have a business card now, but more of a company card versus an artist business card (there is a creative difference). Also, I do not have a small art card for one of photographs. Again on my wish list, but these are not that expensive and I can buy the stock and print these myself. In the short term, I do have extra copies of LensWork that my In Passing project was featured in to leave behind and I have found that this magazine does make an impact.
The good news is that I just received a confirmation from the curator of the IFAC who would like to see my Memory Pods portfolio in the next couple of weeks. Nice as I am also considering a submission for an individual exhibition at IFAC during their 2017 open call this month.